Farid holds a bachelor degree in Commerce, Law and Management. He holds vast experience of about 42 years in marketing, selling, logistics and administration. He started his career in 1967 with Fancy Group of Companies and later served as Marketing Manager of Steel Corporation of Pakistan before moving to the Middle East in 1976. He remained associated with the cement and steel sector in the Middle East for more than a decade where he served in various companies mostly as General Manager (Sales & Marketing).
Farid later moved to Houston, Texas, USA in 1987 where he successfully managed his entrepreneurial venture for eleven years before returning to Pakistan and joining DGKC in 1998. His vast experience, leadership traits, business acumen, people skills and dedication to work have been key elements in his success in the role and he has contributed incredible expansion in the market share of DGKC locally and especially internationally as well.
Apart from Executive Director’s (Sales & Marketing) day to day operational activities, he is currently, Senior Vice Chairman of All Pakistan Cement Manufacturers Association (APCMA) and has also served as its Acting Chairman in 2002. Moreover, he serves on boards of Directors of Nishat Papers Products Company Limited (NPPCL), Nishat Automobiles Limited and Nishat Mills Limited as well.